The account pages of each citizen now inform them about the demography, energy use, water use, land use, mobility and other details in their neighborhood. They are also told about the incentives, schemes, and programs that they have been automatically qualified for based on their profile information. They can also get their taxes worked out through third party licensed widgets and file them through the One-India Card. All this serves as a terrific incentive to help them update their profiles regularly.
While filling their profiles on the One-India Account Page individuals can quickly indicate their current or past employers or become one. Becoming an employer allows a one-step easy registration of a for-profit or a non-profit institution. Becoming an entrepreneur is as easy as that. This has helped create more jobs, compensating for the huge number of jobs lost when the recession hit in 2008-09.